Each brand has a unique audience and voice. My social media management approach blends data, creativity, and consistency to grow engagement, strengthen brand identity, and drive conversions across platforms like Instagram, LinkedIn, Facebook, X, YouTube, and TikTok.
Here’s how I’ve helped different brands shape their stories and communities online.
News24 Kenya
Goal: Build audience trust and engagement for a digital media platform.
Approach:
- Created an editorial social content plan focused on real-time news updates, insights, and conversations.
- Posted and moderated comments and DMs.
Results: Grew followers to over 500k and improved post engagement by over 300%.
Busara Center for Behavioral Economics
Goal: Strengthen professional visibility and thought leadership.
Approach:
- Developed LinkedIn, META and Twitter (now X) strategies to communicate complex behavioral insights simply.
- Supported the promotion of 3 international and 3 internal events.
- Introduced webinars and X Spaces as channels of engagement.
- Implemented weekly, monthly, quarterly, and annual content calendars around themes such as behavioral science, agriculture, insurance, climate change, financial inclusion, governance, among others.
Results: Generated over 1.5M content views in 18 months, grew engagement and visibility of both research outputs and thought leaders, and converted negative sentiment from participants to positive sentiment through strategic engagement.
Jekimwa Shades
Goal: Boost brand awareness and generate leads.
Approach:
- Crafted visually rich content campaigns.
- Implemented targeted lead generation campaigns through Meta Ads Manager.
Results: Achieved a 100% increase in high-quality leads.
Geneplus Global
Goal: Engage with farmers and livestock breeders across Kenya.
Approach:
- Built an educational content strategy using infographics and simplified posts.
- Managed community responses and engagement in various online forums.
Results: Increased engagement among target audiences by over 100%.
TRE
Goal: Create awareness for events, generate leads, and foot traffic to partner booths.
Approach:
- Designed a content calendar combining motivational, testimonial, and informational posts.
- Integrated LinkedIn campaigns to attract professionals, exhibitors, and sponsors.
Results: Event sell out and foot traffic for exhibitors.
KIP Melamine
Goal: Drive leads for KIP melamine products.
Approach:
- Transitioned from product-only posts to lifestyle-focused storytelling.
- Ran campaigns highlighting design, durability, and sustainability.
Results: Increased leads from social media and Google.
Sanbe Kids’ Emulsion
Goal: Increase product uptake among Kenyans.
Approach:
- Developed educational content for Facebook and YouTube.
- Coordinated influencer collaborations and nutrition-themed campaigns.
- Set up the pages and started growing them as a major source of parenting information.
Results: Grew the followers to over 10k and expanded brand awareness among younger parents.
My Condolence Book
Goal: Create a compassionate, professional online presence for a digital memorial platform.
Approach:
- Curated emotionally sensitive, storytelling-based content across social media.
- Built trust through positive community engagement and support for the grieving.
Results: Established a strong, respectful brand tone and improved follower trust metrics.
Northwave Credit
Goal: Humanize a financial brand and increase loan inquiries via social media.
Approach:
- Created educational financial literacy content and relatable video stories.
- Integrated social ad funnels driving users to optimized landing pages.
Results: Increase in lead generation from social campaigns and stronger brand trust indicators.
