Digital Marketing | Strategic Communication |Content Management | SMM Expert
Hi, I’m Pauline Nyumu
a Digital Marketing Specialist.
MSc-trained in Entrepreneurship and Innovation Management with a background in Linguistics, I bring over 9 years of experience in digital marketing and strategic communications. I use digital communication tools to enhance product/service visibility, drive uptake, and strengthen stakeholder engagement.
FIND ME ONLINE
TOOLS I USE
SERVICES
How Can I Help?
Audience Analysis
I will find out who your ideal audiences are, their needs, interests, and how to reach them.
Integrated Marketing Strategy
I will analyze your product/service and come up with a marketing strategy for it.
Social Media Management
I will create content for your social media channels, post and engage with your audience.
Digital Ad Management
I will set up highly converting ads and manage your ad budget for you.
Capacity Building
I will train your team on how to run effective digital campaigns, write effective messages, and interpret data
Team Collaboration
I will sit with your team to support your communication and digital marketing initiatives in-house.
See what I have been working on
My Portfolio
Popular Projects
Brands I have Worked With
9+ YEARS OF EXPERIENCE
My RESUME
2005-2026
Academic Qualifications
MSc in Entrepreneurship & Innovations Management
University of Nairobi (2015-2018)
This degree equipped me to:
✅Strategically communicate and market ideas across different stages of business and innovation.
✅Drive innovation and venture growth through business planning, technology adoption, and creative problem-solving.
✅Enhance operations and financial performance by optimizing processes, resources, and organizational efficiency.
✅Provide evidence-based consultancy in strategy, policy, compliance, and SME development.
✅Adapt solutions to business lifecycle needs to deliver measurable growth and sustainable impact.
BA in Linguistics and Literary Studies
Moi University (2010)
This programme trained me to:
✅ Craft and analyze messages that inform, persuade, and inspire.
✅ Manage communication strategically, considering audience psychology, culture, gender, and media influence.
✅ Write, edit, and design content across multiple formats — from press releases to social media campaigns.
✅ Bridge analytical and creative thinking, balancing linguistic precision with storytelling flair.
✅ Apply linguistic research to brand communication, ensuring authenticity and impact.
Other certificates
2016-2026
Leadership through social influence.
Storytelling and influencing: Communicate with impact.
Building an Integrated Online Marketing Plan.
Managing Misinformation & Malign Operations.
Managing GBViE.
Graphic Design – Adobe Illustrator, Photoshop, and InDesign.
Google Analytics.
Journalism in the Digital Era.
2012-2026
Career Journey
Digital Marketing Specialist
Urbanacle Digital (Nov 2024 – Dec 2025)
Led strategic digital marketing initiatives to enhance brand visibility and product uptake for multiple clients in Kenya and Europe.
Online Engagement Officer
Busara Center for Behavioral Economics (Apr 2023-Sept 2024)
Led strategic digital communications and event promotion to elevate Busara’s visibility, thought leadership, authority, and reputation across the Global South.
Content Marketing Partner
Urbanacle Digital (2017-2021)
Delivered strategic content developmentto drive visibility, engagement, and product uptake. Managed website development projects.
Content Producer & UGC Manager
News 24 (2012-2016)
Led end-to-end newsroom operations, overseeing content production, curation, and dissemination across digital platforms to strengthen brand visibility and audience engagement across the globe.
What Clients and Project Collaborators Say
Testimonials
Geneplus Global
Dr. Chris
Director
Hive Events
Mugo
Director
Influencer
Mwalimu Mkuu
Digital Creator
Contentzai LLC
Charles
Content Manager
Jekimwa Shades
Morrisson
Founder & Managing Director
Social Media Community Engagement (Geneplus)
2021
We are impressed with her proficiency, expertise, attention to detail, and timely postings and follow-ups.
Event Marketing & Lead Generation (Hive Events)
2023
She played a key role in the success of our Realtors Brunch in 2023 by bringing onboard credible partners and sponsors. Dependable and results-driven professional.
Influencer Marketing Collaboration (Mwalimu Mkuu)
2024-2025
Working with Pauline was a game-changer for the product we were dealing with. Her ability to blend data precision with compelling, trust-driven storytelling delivered measurable growth and exceptional ROI. Every campaign was strategically crafted, performance-optimized, and aligned with global standards. She doesn’t just run ads — she builds growth engines.
Any brand seeking scalable visibility, stronger conversions, and premium market positioning will find a true strategic partner in her.
Blog and Local SEO Content Writing (Contentzai)
2011-2022
Pauline is a dependable professional with a strong background in writing and digital marketing. We collaborated on several content projects for agency clients spanning a decade. She always delivered well-written and informative blogs and local SEO copy tailored to the clients’ goals. I’d gladly work with her again.
Social Media Marketing (Jekimwa Shades)
2022
We needed a digital marketer to handle our marketing and social media advertising. Our goal was to reach as many potential customers as possible. We can say that the campaigns have been very successful. We managed to get two customers in our first two weeks, which was the highest we’d ever had. The kind of branding she did for our products has made our competitors change their way of doing business; it’s on another level.
Visit my blog for the latest digital marketing insights