From beauty to fintech, agriculture, and technology, my integrated marketing strategies are built to adapt, uniting creative storytelling, digital channels, and analytics to drive measurable growth.
Here’s a look at how I’ve helped various brands craft and execute holistic marketing strategies tailored to their goals.
Company: Sanbe Kids’ Emulsion
Goal: Create awareness among parents and pharmtechs, and generate demand for the product.
Approach:
- Created the marketing concept note for approval by the Pharmacies and Poisons Board, to guide all marketing collaterals.
- Launched a campaign highlighting product benefits, parenting, and child nutrition.
- Leveraged Meta Ads Manager, YouTube, and Influencer collaborations for reach and engagement.
Results: Generated demand for the product in over 200 towns across Kenya within the first year.
Company: Trade & Realtors Expo
Goal: Generate leads for the quarterly brunches and annual expos.
Approach:
- Created social media campaigns aimed at generating high-quality leads for the company
- Interviewed partners for value-added marketing
- Collaborated with previous clients for feedback on how they benefited from previous events.
Results: Generated leads from companies across over 34 sectors, leading to a full house in all events.
Company: Adora Products Kenya
Developed an integrated campaign combining social media and Google Business content.
Goal: Build awareness and establish a strong digital identity for their personal care products.
Approach:
- Developed an integrated campaign combining social media and Google Business content.
- Created a cohesive brand voice and content strategy focused on confidence and self-expression.
Company: KIP Melamine
Goal: Increase the visibility of KIP Melamine among wholesalers and bulk buyers.
Approach:
- Deployed targeted campaigns across social media, Google Business, and Google Shopping ads.
- Launched awareness campaigns showcasing product benefits.
Results: Boosted B2B leads and improved local search visibility, leading to stock sell-outs in 3 months.
Company: Kamili Moringa by Papa Farmers
Goal: Create awareness among manufacturers and a health-conscious digital audience.
Approach:
- Crafted storytelling content around organic farming and sustainability.
- Combined social media and influencer seeding for visibility.
Results: Expanded reach to new health-conscious segments.
Company: Northwave Credit Ltd
Goal: Build brand trust and generate qualified loan leads online.
Approach:
- Designed an integrated funnel with targeted Meta ads, SEO, SEM, and on-the-ground activations.
- Developed educational financial content to position the brand as a trusted advisor.
Results: 60% conversion rate on lead forms and growing brand credibility in a competitive sector.
Company: AirTouch Connections Ltd
Goal: Generate organic leads.
Approach:
- Conducted local and global competitor analysis and reorganized their landing pages.
- Conducted keyword research, mapping, and on-page optimization.
- Implemented email campaigns and Google ads to attract B2B clients.
Results: Improved search ranking for various keywords, qualified traffic, and organic leads.
